Rebrandly vs. Dub: Find your ideal link management solution

While Rebrandly and Dub can both be used to shorten links, Rebrandly offers better control, enhanced security features, higher reliability (with 99.99% uptime), and faster performance. These advantages make Rebrandly the preferred option for businesses.

Read on to learn more about the key differences between Rebrandly vs Dub.

Rebrandly vs. Dub: Key features

Rebrandly features 

Rebrandly converts generic URLs into secure, branded links. These links increase trust, boost click-through rates, and enable customized messaging and tracking metrics. You can set up custom domains, generate branded QR codes, and employ intelligent traffic routing based on location, device type, date or time, language, and more.

Rebrandly’s link analytics provide real-time engagement metrics for every link click and QR code scan. This includes geographic data, referral sources, and conversion tracking. 

To optimize social sharing, Link Gallery is a custom link in bio solution that lets you share multiple links on a fully customizable page hosted on your chosen domain, instead of a generic one. Deliver a cohesive branded experience that drives conversion and audience engagement.

Our enterprise-grade security protects your valuable first-party data with GDPR, HIPAA, and CCPA compliance. With Rebrandly Workspaces, your team can design a system of permissions and user access for every campaign, giving stakeholders within and outside your organization the visibility they need while maintaining security at scale.

Rebrandly boasts 99.99% uptime, so the links you create are reliable and safe from inconvenient service outages.

Dub features

Dub is an open-source link management platform offering custom domains, link shortening, and analytics. Its platform provides analytics capabilities for link tracking and link optimization 

suggestions. Dub only supports higher-volume link creation using its API, with limits applied based on account level.

Dub also provides link expiration, password-protected links, and retargeting features for paid accounts. It also offers role-based account controls for single-account workspaces with folder organization.

Dub also advertises 99% uptime but according to their logs, they experienced an API outage in April 2025.

Rebrandly vs. Dub: Integrations

Compare Rebrandly’s API capabilities with Dub’s integration options to determine which platform aligns with your technical requirements. 

Rebrandly integrations 

Rebrandly’s API connects directly with 100+ external tools, including social media management platforms, SMS tools, marketing automation software, and CRM systems.

Rebrandly integrations include: 

View the entire list of Rebrandly integrations.

Dub integrations

Dub’s open-source code mode allows developers to build custom integrations using its API and existing SDKs. Their platform offers eight official integrations, including Zapier, Stripe, WordPress, Raycast, Segment, Make.com, Slack, and Shopify.

Rebrandly vs. Dub: Link tracking and data analytics

Tracking link performance is vital for understanding audience behavior and building more effective marketing campaigns. Both Rebrandly and Dub offer link analytics, but the depth of insights and customizations offered by Rebrandly sets them apart.

Rebrandly 

Rebrandly Analytics provides robust tracking capabilities for every user. The core reporting system captures total clicks, daily and hourly engagement patterns, and country-level geographic distribution. Advanced reporting expands these capabilities with detailed user data, including device types, languages, click attribution, and social platform sources.

Aggregated reporting lets advanced users (on the Pro plan or above) explore link performance metrics in depth, enabling analysis by domains, custom tags, and workspaces. The system tracks specific metrics about visitor behavior, including browser types, operating systems, and peak activity periods. All data is available through standardized reporting dashboards for ease of use.

Dub

Dub offers real-time analytics for click tracking, attribution, and conversion metrics. All plans also include a UTM builder for tagging links in Google Analytics.

Rebrandly vs. Dub: Security and compliance

Link management infrastructure requires robust security protocols and compliance certifications, particularly for organizations handling sensitive data. 

Rebrandly 

Rebrandly’s robust security infrastructure makes link management operations safe and simple for organizations of any size and industry. We support highly regulated industries like healthcare, finance, government, and enterprise technology sectors, maintaining rigorous security standards that include:

• GDPR and HIPAA compliance
• Annual SOC 2 Type II compliance audits
• Regular third-party penetration testing
• Abuse management, malware detection, and AI-powered spam detection
• Domain security and intelligence monitoring
• SSO, link expiration, password protection, and user-based permissions

Our partnership with the Internet Watch Foundation enhances our ability to identify and prevent harmful content distribution. Our security documentation, including SOC 2 reports and penetration test results, is available through the Rebrandly Trust Center.

Dub

Dub offers SAML Single Sign-On (SSO) on enterprise accounts, audit logs, and role-based access controls for team management. They are also SOC 2 Type II compliant. 

How to switch from Dub to Rebrandly

Migrating from Dub to Rebrandly is simple, quick, and hassle-free. Here’s how to get started:

1. Gather all the links you want to move to Rebrandly in a clean CSV file. Your file must contain two columns: the branded short link and its destination URL.
   
   Rebrandly will import multiple short links with the same destination URL; we cannot import duplicates of your branded links.
   
2. Add the domain name you have with your current provider into your Rebrandly account here.
   
   You can add the new domain name without affecting your current setup or update the settings later. Our team will set up DNS verification even if your DNS settings have not changed and aren’t fully propagated yet.
   
3. Use the CSV file to import your links, and let us know once complete.
   
4. Change your domain’s DNS settings to direct to Rebrandly’s servers.
   
   DNS propagation can take up to 24 hours to complete. During that time, your links will continue working correctly. Once DNS propagation is complete, the migration is finished.
   
5. Congratulations! You’ve successfully switched to Rebrandly for all of your link management needs.

Make the right choice for your link management

When evaluating link management providers, Rebrandly is a comprehensive solution for businesses, agencies, and developers requiring advanced security, complete data ownership, and powerful analytics capabilities. 

Ready to start transforming your URLs into valuable branded assets? Sign up for a 2-week trial of Rebrandly today and get a free custom domain!