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Best Chrome Extensions for YouTube

When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the...
Read moreEasily Use Goo.gl Short URLs with Your Own Custom Domain

Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:...
Read moreHow to Use Social Media to Collect Leads

Social media isn’t just a great place to catch up with family, see your high school friend’s new baby photos, or get into heated political arguments. When implemented thoughtfully, marketers that focus on offering value and building relationships with their audience can easily tap into the goldmine that is social media for lead generation. There are many ways to pick up leads through social channels. Typically, lead generation falls into...
Read moreThe History of Bit.ly and Goo.gl
A Tale of Two URL Shorteners Did you know that these two well-known companies had a bit of a showdown in the early days? A ‘face off’ called by the press. I mean, when Bitly launched, Google was already dominating. What could the king of online search possibly want with a little URL Shortener? Is the service of URL Shortening that important? (We sure think so) Let’s go back to 1998. UPDATE –...
Read moreLinking to live video: Facebook Live tips for marketers

If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And if you haven’t started using live streaming to promote your brand yet, now’s the perfect time. Check out our Facebook Live tips to help you out: Facebook Live’s Latest Features Earlier this month, Facebook introduced three new features for those who are creating Facebook Live videos. Live Rewind – which allows...
Read moreHow to Create SEO-Friendly Links

Creating SEO-friendly links is a fundamental aspect of effective Search Engine Optimization (SEO) strategies that can significantly impact a web page’s visibility in search engine results pages (SERPs). When enhancing your website’s online presence, one crucial element to consider is crafting a proper URL structure. It involves creating SEO-friendly URLs, which are not just comprehensible to search algorithms but also to site visitors. An SEO-friendly URL, also known as a...
Read moreBest Domain Names for your Brand and How To Choose Them

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...
Read moreHow to share links on social media: URL optimization for marketers

Sharing links is how marketers get the word out about a product, service or brand. Whether you’re posting to social media, sharing links in a newsletter or directing customers to your latest YouTube video, links are often the first point of contact with customers online. But it’s not as straightforward as posting a long URL on social media and hoping for clicks – at least for savvy marketers, it...
Read moreRetargeting campaigns: 25 tips from marketing experts

Retargeting is an essential piece of every well-run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice the industry has to offer, we reached out to over 20 marketers to bring you...
Read moreTools to Build and Monitor Your Online Presence

So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...
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