Dario De Guz

Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and so much more. But one very important detail is often overlooked — the links.  In...

  Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand.  When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA.  No pressure.  One of the most important elements you can add to your bio is a link. This is where you’ll be prompting your audience to...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

  Despite the tough competition for engagement amongst social media platforms, Instagram is still one of the most popular channels of choice for marketers today.   And while it’s no longer the case that posts are ordered chronologically on users’ feeds, the time you choose to post on the platform is still crucial when it comes to engagement.  If you’re here in search of a universal best time to post on...

  Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far.  Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your brand.  And what’s more, you’re going to want to be able to piece all of...

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand should be at the core of their company, however, many can’t clearly define what a...

So the fact that you’re here means you’re trying to figure out how to shorten a URL. There are a number of options available. You can take any long link and bang it into any generic URL shortener to get a short link which is unbranded, anonymous and which you have no control over. Orrrr, you can opt for Rebrandly or another customer URL shortener. This will allow you to shorten your URL...

A vanity URL, also called a custom URL or a branded URL, is a unique web address customized to feature your brand name or keywords related to your business. It is an easy-to-remember and aesthetically pleasing alternative to the generic URLs generated by default. Obtaining a vanity URL is a straightforward process, but its impact can be significant. Most social media platforms and websites offer this feature for businesses, allowing...

  As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it? Marketing without targeting is like running in quicksand- there’s nothing stopping you from doing it,...

  Over the past few years, Instagram has skyrocketed in popularity, with users spending 28 minutes on average using the platform each day. Over the years Instagram has rolled out various new updates from capability for video, slideshows, and Instagram stories. The question many users have been asking is how to link in Instagram stories. Let’s discuss why adding a link to Instagram Stories is so important, find out if your...