Maurizio Tiberi

Choosing the right keyword for a URL slug is akin to selecting the perfect title for a book. It not only tells potential readers what to expect but also entices them to delve deeper into the content. Selecting the ideal keyword for a URL slug requires a delicate balance between clarity and conciseness. It’s about distilling the essence of your content into a few words that both humans and search...

If you’re not familiar with Zapier, you are seriously missing out! Zapier allows you to connect your various different applications and tools so an action in one triggers a response in another. These mini-integrations are known as zaps. For example, you can create a zap for WordPress and Facebook, so when a new blog post is created in WordPress it automatically posts the finished blog to Facebook. Or when your...

  With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that...

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...

  When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And, if a large number of Coke-related images and ideas popped into your mind when you...

  I was at a restaurant for breakfast recently and a friend of mine was trying to decide if she wanted to get the pancakes or the poached eggs. To help her decide, she did something that I never would have even thought of. She took out her phone, opened Instagram and looked at all the posts that the restaurant had been tagged in by customers. Sure enough, in the...

  If you’re a product manager, engineer or even just a techie you may be considering integrating your product with a URL shortener API to shrink down the links that your product creates. (In this article, I’m going to make my life easier by referring to any tool, app or platform as a “product”.) Maybe your product already uses generic short URLs, or maybe it’s a functionality you’re interested in...

  When you think of social media, Facebook, Instagram or Linkedin may come to mind. But maybe it’s time to expand your definition. The question and answer platform Quora has over 200 million unique users that businesses like yours are now learning to turn into highly qualified leads. But If you want to know how to get traffic from Quora, you need to understand the unique nature of this social...

When creating a site an often overlooked essential step is planning your site structure. Your site structure is all about how the pages on your site are connected but it can be difficult to know if you should use sub-domains, sub-directories or even use multiple domains. There’s a lot of conflicting information out there about how your site should be structured and it’s a big factor in your SEO ranking so you...

Trustworthy Links Can Increase Click-Through Rate By Between 39% and 200% Good image… Good headline… This is a good article, I want to read it… Whoa! Hold up. What is that ugly link and where is it going to take me? While link trust doesn’t work exactly like that, it is a nominal factor that people, you and me included, make when deciding whether they’d like to make the click...