Digital Marketing

A Tale of Two URL Shorteners Did you know that these two well-known companies had a bit of a showdown in the early days? A ‘face off’ called by the press. I mean, when Bitly launched, Google was already dominating. What could the king of online search possibly want with a little URL Shortener? Is the service of URL Shortening that important? (We sure think so) Let’s go back to 1998. UPDATE –...

  As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it? Marketing without targeting is like running in quicksand- there’s nothing stopping you from doing it,...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

  Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text.  So if you’re a small business owner, why wouldn’t you want to interact with your current and potential customers through the mode of communication they use...

The features and pricing of some of the best URL shorteners The best URL Shortener out there have a range of different features – the question is, which one is right for you? What features do you need and which really don’t matter? There is no shortage of companies offering URL shorteners these days, but they all have a slightly different angle, plan, or feature set. If you’re looking for some...

Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on the net. Yet, they all go about this process in different ways. Certain conversion rate...

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up,...