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  A brand is only as good as people’s perception of it. Regardless of how good your products are or how competitive your prices may be, your branding is the main thing that will set you apart from the competition. It’s the only thing that makes your business instantly recognizable in a sea of competitors, so a strong brand identity is crucial for long-term success and business growth. But what...

  Imagine you’re running a successful brand with a customer base that loves your product. Now imagine that whenever people Google your brand, they’re met with multiple negative listings and a slew of negative reviews before they ever leave page one of the SERPs. Your brand starts losing revenue, and you can’t lean on your happy customers to make up the difference. In fact, your brand’s mostly happy customer base...

The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand should be at the core of their company, however, many can’t clearly define what a...

Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...

Looking to leverage retargeting links to stay top-of-mind among your prospects and customers? Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving...

  Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the professional world, and why that means branded links are too! If you’re contacted by someone...

  When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the...

  With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. We asked marketers from around the world what they found to be the best marketing blogs based on if they added value and taught them something. Their responses feature some popular blogs that you may already have heard of and some that...

  So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...

A Tale of Two URL Shorteners Did you know that these two well-known companies had a bit of a showdown in the early days? A ‘face off’ called by the press. I mean, when Bitly launched, Google was already dominating. What could the king of online search possibly want with a little URL Shortener? Is the service of URL Shortening that important? (We sure think so) Let’s go back to 1998. UPDATE –...

  As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it? Marketing without targeting is like running in quicksand- there’s nothing stopping you from doing it,...

  It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service.  We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: Guest posting Referral...

Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:...

When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...

  The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain authority and increase the domain rank of your links. What is Domain Reputation? Domain reputation...

Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security.  In this article, we share 11 essential questions that you should be asking about the risk level...

As a hub for career advancement and business development, LinkedIn is filled with potential opportunities, but it’s also speckled with potential security risks. These risks come in many forms, but one of the most overlooked is the humble hyperlink. Identifying whether your LinkedIn links pose a security risk is not just about protecting your customers’ personal information. It’s also about safeguarding your business reputation and maintaining the trust of your...

Businesses rely heavily on online presence and social media to connect with their audience, and the security of their online assets has become paramount. Facebook, as one of the leading social media platforms, is a valuable tool for companies to engage with their customers and promote their brand. However, with great power comes great responsibility, and it’s crucial for businesses to assess whether their Facebook links pose a security risk. ...

As businesses or social media influencers share content, it’s important to ensure that shared links aren’t jeopardizing their audience.  Determining the safety of social media links isn’t just good practice; it’s an essential part of maintaining a brand’s trust and reputation.  Every shared link on platforms like Facebook, Twitter, or Instagram serves as a gateway, but it’s critical to ensure that this pathway is free from threats and vulnerabilities. According...

Understanding how to determine if your links pose a security risk is paramount to safeguarding your online presence and data integrity.  Sharing a link is more than just connecting two points; it’s about ensuring that the journey between those points is secure, reliable, and trustworthy for all involved.  Without the proper attention, URLs can harbor hidden dangers, ranging from phishing scams and malware to identity theft and data breaches. Link...

SMS (Short Message Service) remains a widely used tool for sending short, concise messages. However, the convenience of SMS comes with a caveat. They pose potential security risks associated with the links embedded within these messages. As cyber threats continue to evolve, it’s essential for individuals, businesses, and organizations to be vigilant in identifying and mitigating these risks. Determining if your SMS links are a security risk requires a multifaceted...

Are you looking to level up your link management game? Look no further! Rebrandly, the leading link management platform, is thrilled to announce its new premium free trial. For a limited time, users can experience the power of Rebrandly’s premium features completely free for 14 days. The best part is, no credit card is required. The free trial is available to users on the Free plan.  So, what exactly does...

  When you think about Coca-Cola, what comes to mind? Is it the taste? The color red? Or, maybe the logo? Or maybe you think about one of the many Coca-Cola commercials you’ve seen throughout the years? When you think of all of these things, you’re thinking of the Coca-Cola brand as a whole. And, if a large number of Coke-related images and ideas popped into your mind when you...

Table of Contents Introduction: Enhancing ChatGPT’s Share Link Feature The Power of Rebrandly Simplifying URL Editing with Rebrandly Brand Recognition with Customized Links Accessing Rebrandly: Lite Plan and Beyond Conclusion FAQs   Introduction: Enhancing ChatGPT’s Share Link Feature ChatGPT has revolutionized the way we interact with AI models, providing intelligent and conversational responses. As users share the generated chat content, it becomes crucial to have an efficient link management system...

If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful.  Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...

  SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...

  Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite communication method of key customers over methods such as PPC or email that brands typically...

Social media isn’t just a great place to catch up with family, see your high school friend’s new baby photos, or get into heated political arguments.   When implemented thoughtfully, marketers that focus on offering value and building relationships with their audience can easily tap into the goldmine that is social media for lead generation. There are many ways to pick up leads through social channels. Typically, lead generation falls into...

  If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And if you haven’t started using live streaming to promote your brand yet, now’s the perfect time. Check out our Facebook Live tips to help you out: Facebook Live’s Latest Features Earlier this month, Facebook introduced three new features for those who are creating Facebook Live videos. Live Rewind – which allows...

  Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand.  When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA.  No pressure.  One of the most important elements you can add to your bio is a link. This is where you’ll be prompting your audience to...

  Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time.  Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts.  Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...

  Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...