Chrome Extensions are a huge benefit to Social Media Managers who want to optimize how they complete tasks. In a sphere where technology moves so fast, it is only fair that us Social Media Managers should be able to use some of the fast-pace to our advantage.
In order to save you time searching for a variation of:
- “Social Media Chrome Extension”
- “Best Chrome Extensions for Social Media Marketing”
- “Social Media Chrome Extensions”
And so on… I have done the legwork. All Chrome Extension stated below have been tested and used by the Rebrandly team. My boss and I have searched through hundreds of Chrome Extensions and whittled our list down to the very best for Social Media Managers.
You must be thinking to yourself, ‘Another article on Chrome Extensions for Social Media Managers, how unoriginal’
BUT as a start-up marketing company using inbound marketing and social media platforms every day to gain traction, I believe our team has good insight into the best Chrome Extensions to help social media managers with their tasks.
Drum roll please –Without further ado, I present “The Best Chrome Extensions for Social Media Managers” (note that we’ve put this list in alphabetical order to prevent fights in the office )
Buffer for Chrome is a great way to save time and share valuable content. I have always been a big fan, but the benefits of using the Chrome extension in a content marketing role is invaluable. If you find somewhere you’ve been mentioned, or something your followers would find valuable, all you have to do is click the buffer extension and write a message for your chosen social media platform.
For example, if I want to share something from the Rebrandly Knowledge Base, I just click the Buffer icon. The image below pops up and I can use Buffer as normal.
Discover.ly is interesting as you can use it with Rapportive, originally the most popular extension to gain information from Gmail, LinkedIn and Twitter. However, with Discover.ly you can see much more than just a person’s LinkedIn. Discover.ly will show you the complete social profiles of your email contacts, including those on Twitter, Facebook and maybe more, as long as the email address is associated with those accounts. It also works with Boomerang, Buffer and Hunter.
As you will see below any associated social media platform associated with this email address will appear and you can immediately make a connection.
I work for branded link specialists, Rebrandly. Although we’re based in Ireland, a number of our team work remotely. We have staff members all over the world.
There are already a few tricky time differences to get your head around before even taking the outside world into consideration. That’s why I use, Figure it out. Admittedly this Chrome Extension isn’t specifically for social media managers, but everyone has meetings and if you have a big following in a different country it is good to know what time you’re scheduling it for.
Here is how our Rebrandly team looks time-wise.
Grammarly does more than just check your grammar, it also acts as a spell check and ensures all your sentences are accurately punctuated. If you work as a social media manager, you know how easy it is to make tiny errors and you also know how quickly people can be to pick up on your embarrassing mistakes.
I once sent out a number of Tweets about funding for Agricultural Start-Ups where I accidentally spelled it as ‘Argicultural’. These tweets went out to over 50,000 people. This is when I first installed Grammarly.
If you are looking for an email address for someone in an organization, Hunter is here to help. If you put in the URL of an organization, Hunter will give you a number of email addresses associated with that domain. I use this to reach out to people in relation to co-marketing and guest blogging.
This is another Chrome extension not exclusively for social media managers, but it is a great tool to boost productivity. You can create to-do lists and decide on the main focus for each day.
It is a fantastic user-friendly extension that can help you with your tasks each day. I’m very easily distracted so I find Momentum to be a great help to allow me to write and promote. As a social media manager, I can safely say I’m more productive with Momentum.
Mozbar can be used to easily manage most aspects of SEO. You can use it in two ways. Firstly, by merely Googling something – under each site, you will see PA (Page Authority) and DA (Domain Authority).
If you look up Moz with Moz, for example, you can see how well their site performs.
You can also click on a website to gain further information. Additionally, you can check their spam score.
I find this great for not only checking a competitors site, but also self-reflection. We’re all doing our best when writing content but Moz gives a clear indication of where to improve.
I used Nimbus to capture all of the pictures used in this blog. Nimbus is a great extension that allows you to capture web images, edit them by adding text and symbols etc. and then save them in a number of formats.
I have found this Chrome extension great for creating images for ‘How to’ guides. When giving step by step guides screenshots with graphics and minor explanations on the image work brilliantly.
If I wanted to encourage people to follow us on Twitter too. Nimbus is great for dropping subtle hints.
If you’re not a graphic designer or a photoshop whizz, then Pablo is here to save the day. Pablo lets you create beautiful images formatted perfectly for Pinterest, Instagram, Facebook or Twitter. They have thousands of images to choose from. You can also add personalized text and your logo to make the image your own.
If you have images that you’d like to upload yourself, you can check if they fit the format for your chosen social media outlet and use the editing options.
This Chrome extension is a must for all social media managers who need to regularly create eye-catching images to share.
There are many sites that allow you to shorten long URLs. The catch is that they change your link into a short generic, unidentifiable link which impacts on link trust. By using Rebrandly you can keep your own name with a personalized slash tag. Any links created can then be redirected. This is particularly helpful for Instagram as you can only share one link.
Of course, we would include our own extension but we really do love our product. I use it at least 20 times a day, so being able to categorize my links is very helpful.
The Revue Chrome extension makes sending an email newsletter simple. It is an ideal tool for content marketers. If you find an article that you are mentioned in or content that you believe would be helpful for your readers, all you need to do is click the extension and add it to your newsletter. I think it’s great, I share content on social media platforms all the time so, with just one more click, you can gain an entirely new marketing platform.
I consider RiteTag a must-have for any social media manager. If you have a product, service or message you want to get in the public domain, the right hashtag is a great way of doing this. RiteTag acts as a light for your hashtags. With it, we’ve put together a list of relevant hashtags to use on our social media platforms.
RiteTag helped us greatly, for example, I discovered that there was no point using PPC but PayPerClick would get us noticed over time.
I had never heard of Similarweb before I started researching this article, but it is great. This Chrome extension allows you to click into any website and check a number of stats on it including reach, ranking and bounce rate. You can then compare these figures with your own website. It will also give you information on SEO and PPC, revealing which keywords your competitors are investing in.
The Zest.is Chrome extension is an amazing source of information on marketing. If you want to improve your knowledge base on any area of marketing, from affiliate marketing, branding – or even Chrome extensions for marketing managers – Zest.is can help. It is a great way for those working in marketing and advertising to learn from one another. All uploaded articles are approved by pro marketers to ensure all content on the site is of a high quality, this additional level of approval really sets this content discovery extension apart from the rest.
Since adding this extension, I have used it to add interesting articles to on our social media platforms. As I work in a content marketing role for a company based on a marketing tool, I find this tool has the perfect content for our followers, especially on LinkedIn.
If you work or share on social media and have found a great Chrome extension that we have not included in our list please let us know in the comments below or tweet us using the box below.
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- Blog: Best Social Media Automation Tools
- Blog: How to Promote Your Blog Post
- FAQ: Extension – How to Create Branded Links from Chrome
- Video: How to shorten a URL with Rebrandly’s Chrome Extension
This Article is About:
- Chrome Extensions for Social Media Managers
- Best Chrome Extensions
- Free Chrome Extensions
- Tools for social media managers
Originally Posted: April 2nd, 2017.
Post Updated: December 28th, 2017.