Link Infrastructure
On March 13, 2025, Rebrandly took the stage at the AWS AI and Data Conference to unveil a groundbreaking innovation redefining how enterprises handle high-volume short link creation.
Global organizations across sectors like eCommerce, fintech, healthcare, and marketing require reliable infrastructure that can handle massive volumes of personalized links at scale, not merely as a feature but as mission-critical architecture powering every connection.
Gonzalo Rios, Lead DevOps Engineer, and Alex Ischenko, SVP of Engineering, joined Zac Burns, Startup Solutions Architect from AWS, to present Rebrandly Embedded, a groundbreaking solution capable of generating more than 100,000 links per second. The presentation outlined how Rebrandly developed a robust infrastructure for link generation built on the powerful foundation of AWS services, particularly DynamoDB.
Personalized customer interactions and first-party data collection are essential to modern business operations, which means companies must efficiently generate and manage large amounts of unique links for their messaging campaigns to perform reliably (or at scale). Rebrandly addresses this demand with its scalable, high-performance solution.
The challenge of high-volume link creation
Wonder Cave, a text messaging automation platform from the Stagwell Marketing Cloud, needed to quickly and efficiently create millions of trackable, personal short links for their customers’ text campaigns. With a 30-day deadline to find a reliable solution, they turned to Rebrandly for a robust API and a team known for building innovative and secure products. The initial request was daunting: generate 100,000 links in ten seconds. What Rebrandly ultimately achieved was even more impressive—100,000 links in one second.
97% of Wonder Cave’s messaging campaigns now include Rebrandly-managed resulting in a 60% increase in click-throughs and a 30% increase in conversions (in the form of campaign donations) for their clients.
Read the full Wonder Cave case study.
Transform your tech stack with Rebrandly Embedded
The ability to generate 100,000 links per second is not only a technical feat—it’s a game-changer for growth-minded companies. Whether you need to create thousands or millions of secure smart links, Rebrandly Embedded delivers unmatched performance and reliability.
Rebrandly Embedded equips industries with the mission-critical infrastructure needed to secure their digital interactions:
- E-Commerce: Protect customers from phishing scams by embedding secure branded links in promotional offers, transactional emails, and SMS notifications.
- Healthcare: Ensure HIPAA-compliant sharing of patient communications through encrypted links while safeguarding telemedicine appointments from malicious interference.
- Travel: Provide travelers with secure access to time-sensitive communications such as schedule disruptions, boarding passes, or itineraries via branded URLs that reinforce trust.
- Electric Vehicles (EVs): Enable real-time updates on charging station availability, crash detection, or vehicle diagnostics through secure links embedded in notifications.
- IOT and Supply Chain Logistics: Streamline operations with secure tracking links that provide real-time shipment updates while protecting against spoofing attempts.
Learn more about generating short links at scale
The future of scalable, high-velocity link generation is here, and it’s time to join industry leaders who have eliminated development bottlenecks, improved business performance, and unlocked new revenue streams with a fully integrated link management solution.
Ready to learn more? Download our white paper to discover the technical details behind Rebrandly Embedded and how our engineering team achieved this breakthrough in link management performance.
Contact our team to discuss how we can build a customized solution that meets your current needs and supports your future growth.