Link Management

How to shorten a link and showcase your brand

3 min read
Last edited: Oct 14, 2023

If you’re wondering how to shorten a link, you have several options available. Generic link shorteners can convert any long link into a shortened version, but these typically produce unbranded, anonymous links that offer limited control over the final result.

Rebrandly provides an alternative that allows you to both shorten and customize your link, transforming it into a promotional asset for your business.

How to shorten a link with Rebrandly

Take a look at the below video to understand how branded links are constructed.

how to shorten a url

To brand and shorten a URL with Rebrandly, you can:

  1. Do it directly on the Rebrandly platform
  2. Use one of our browser extensions
  3. Do it with the app

1. How to shorten a link directly on Rebrandly

Sign into your Rebrandly account and click ‘new link’.

Then you can paste the link you want to shorten and decide which domain you want to use and customize the slash tag.

how to shorten a url

Once you click ‘create link’, you can then opt to add notes, tags or retargeting scripts to your link. You can also set up traffic routing if you want to link to direct to different places depending on the location, device or time of your visitor.

how to shorten a url

Then, you can choose for the link to be automatically copied to your clipboard – or click ‘copy’ and you’re ready to share your link.

2. How to shorten links with the Rebrandly extension

The Rebrandly browser extension comes with Automatic Link Detection features. So if you download one of our browser extensions for Firefox or Google Chrome, you’ll be able to rebrand a link simply by hovering over it with your mouse. Whether you’re writing an email or posting to social media, it’s a great way to shorten a link without interrupting your workflow. Check out how to do it in the video below.

3. How to shorten a link with the Rebrandly app

Last but not least, you can shorten links on the go with the Rebrandly app for Android or iOS. All you have to do is open the app on your phone and then follow the same process you would if you were on your computer. Similarly, you just paste the long URL, choose a domain and keyword, then click ‘Create link’.

how to shorten a url how to shorten a url

So now you know how to shorten a link, let us know how you choose which keywords come after the slash. Or if you’re new to Rebrandly, let us know what you think in the comments below.