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Welcome to the Rebrandly blog

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Introducing conversion tracking: see which links drive revenue

Stop guessing which links drive results. Rebrandly's conversion tracking connects every click to actual revenue — setup takes under 15 minutes.

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Get Started with the Rebrandly MCP in 5 Minutes or Less

Set up the Rebrandly MCP in 5 minutes and manage links through conversation. Migrate workspaces, run bulk updates, and get analytics with simple prompts.

Rebrandly blog graphic about social media marketers’ opinions and workflows involving AI.

What social media marketers actually think about AI

Three social media practitioners share how they're using AI day-to-day, where it falls short, and what a real AI-assisted workflow actually looks like.

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How we built Rebrandly's conversion tracking

Most attribution breaks after the first click. Here's how Rebrandly built conversion tracking that follows the full journey — without cookies, UTMs, or guesswork.

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Why we built conversion tracking

Rebrandly's conversion tracking turns every link into a revenue attribution tool — no engineering tickets, no extra pixels, no guessing.

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Beyond Click Counts: How We Evaluate Newsletter Sponsorships with First-Party Link Analytics

First-touch vs last-touch attribution

First-touch vs last-touch attribution: What each model gets right (and wrong)

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What is lead attribution? B2B guide to tracking pipeline

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Why we built conversion tracking

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How we built Rebrandly's conversion tracking

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Conversion Tracking

News

Link infrastructure

QR codes

Security and compliance

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Text, SMS and RCS

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Graphic illustrating newsletter sponsorship clicks connecting to audience intelligence metrics like geography, devices, languages, visitor quality, signups, demo requests, pipeline, and revenue

Link management

Beyond Click Counts: How We Evaluate Newsletter Sponsorships with First-Party Link Analytics

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QR codes

Marketing

How QR code tracking works (and how you can use it to track conversions)

First-touch vs last-touch attribution

Marketing

First-touch vs last-touch attribution: What each model gets right (and wrong)

Map with attribution word in the middle

Marketing

What is lead attribution? B2B guide to tracking pipeline

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Marketing

The best marketing attribution software in 2026

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Marketing

LinkedIn conversion tracking: The complete marketer's guide

Rebrandly blog graphic about the infrastructure challenges of building a URL shortener at scale.

Link infrastructure

Why building a URL shortener at scale is harder than it looks

Rebrandly blog graphic about connecting marketing clicks to revenue attribution and campaign ROI.

Marketing

Revenue attribution for marketers: From clicks to campaign ROI

Rebrandly blog graphic explaining marketing attribution.

Marketing

What is marketing attribution? A complete guide

Rebrandly blog graphic explaining conversion tracking, its benefits, and how it works.

Marketing

What is conversion tracking? (Benefits + how it works)

Rebrandly blog graphic explaining UTM links and campaign tracking.

Link management

UTM links explained: What they are, how they work, and when to go further

Rebrandly blog graphic comparing building link management in-house with buying an enterprise solution.

Link infrastructure

Link management build vs buy: What’s right for your team?

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Text, SMS and RCS

How to improve SMS deliverability

Rebrandly blog graphic about building an effective and secure SMS marketing campaign.

Text, SMS and RCS

How to build an effective SMS marketing campaign

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Link infrastructure

URL redirects: What they are and how they work

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Security and compliance

Expiring Links: Set Time Limits for Your Branded Links

Rebrandly blog graphic about choosing a link shortener for enterprise-scale requirements.

Link infrastructure

How to choose the best link shortener for enterprise-level needs

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Security and compliance

Is this link a scam? How to check if a URL is safe

Rebrandly blog graphic about using AI-backed click data to choose social media posting times.

Marketing

Best time to post on social media using AI-backed click data

Rebrandly blog comparison graphic for Rebrandly and Bitly.

Link management

Rebrandly vs. Bitly: In-depth comparison (2026)

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Link management

Beyond the dashboard: How AI makes complex link operations effortless

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Security and compliance

HIPAA compliant link shorteners: What healthcare organizations need to know

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Link management

Security and compliance

Password-protected links: The complete guide for secure, branded access control

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News

Rebrandly's link shortener MCP

Rebrandly blog graphic titled “2025: The Year AI Changed Everything.”

News

The year AI changed everything (and how we changed with it)

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Marketing

Link retargeting: The complete guide for marketers

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Link infrastructure

Getting more from your link data with Rebrandly webhooks

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Text, SMS and RCS

SMS marketing pricing: How much does it cost in 2026?

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Data and analytics

Rebrandly Webhooks: Technical implementation guide

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Marketing

Instagram QR code best practices for marketers in 2026

Rebrandly blog graphic titled “15 Best Conversion Rate Optimization Tools.”

Marketing

15 best conversion rate optimization (CRO) tools to increase sales and conversions

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Link management

Dynamic link routing: the smart way to personalize every click

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Marketing

Mobile marketing strategy tips for your business in 2026

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Link management

Link infrastructure

Best URL Shortener APIs to Use in 2026

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Link management

Best Bitly alternatives in 2025: 8 link management platforms compared

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Security and compliance

Link security 101: How to determine if your links are safe

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News

Turn every click into action automatically with Rebrandly webhooks

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News

From generic values to burning ambition: Rebrandly’s blueprint for change

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Marketing

Linktree Alternatives: 10 Better Link in Bio Tools for 2026

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Link management

How to create a vanity URL: A complete step-by-step guide

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Link infrastructure

Bitly API: Features, Limitations, and Better Alternatives

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Link management

The 6 Best Rebrandly Alternatives in 2026

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Link management

Tiny URL Alternatives

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Text, SMS and RCS

Getting started with RCS marketing: The complete guide

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Marketing

How to add a link to your Instagram bio

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Marketing

Text, SMS and RCS

SMS marketing guide: Strategies, benefits, and best practices

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Link management

GoLinks vs Rebrandly: Link management platform comparison

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Link management

How to fix broken links and recover lost traffic

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Domains

Is rebrand.ly safe? What to know about short link security

Rebrandly blog comparison graphic for Linktree and Bitly Connections.

Marketing

Linktree vs Bitly Connections: Which link in bio tool is right for you?

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News

Introducing our new link editing experience

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Link management

How to use personalized URLs to improve click-through rates

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Marketing

7 best link in bio tools (with pros, cons & features)

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Link infrastructure

Text, SMS and RCS

Scale campaigns and improve ROI with a bulk URL shortener

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Link management

Marketing

How to change a destination URL in real time

Rebrandly blog graphic about calculating SMS marketing ROI and optimizing campaign performance.

Text, SMS and RCS

Calculating SMS marketing ROI for your campaigns

Zapier and Rebrandly branding with text naming Rebrandly the number-one branded link shortener.

News

Zapier names Rebrandly the #1 branded link shortener in 2025

Rebrandly blog graphic comparing SMS marketing and email marketing.

Marketing

Text, SMS and RCS

SMS marketing vs email marketing: Better together

Rebrandly blog graphic for a complete guide to QR-code marketing.

Marketing

QR codes

QR code marketing strategy: Driving traffic and ROI

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Data and analytics

Link tracking tactics for marketers and marketing teams

Rebrandly blog graphic about seven types of SMS marketing campaigns.

Text, SMS and RCS

7 types of SMS marketing campaigns (with examples)

Rebrandly blog graphic comparing alternatives to Google URL Shortener and Firebase Dynamic Links.

Link management

Google URL Shortener and Firebase Dynamic Links Alternative

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Text, SMS and RCS

Best time to send SMS marketing (data-driven strategies)

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Text, SMS and RCS

The top 10 SMS marketing analytics you need to track

Marketing

Easy steps for how to change YouTube URLs for your brand

Rebrandly blog graphic explaining how to add a link to a TikTok bio.

Marketing

A step-by-step guide to adding links to your TikTok bio

Rebrandly blog graphic explaining how to shorten LinkedIn URLs with a branded shortener.

Marketing

How to shorten LinkedIn URLs with a branded shortener

Rebrandly blog graphic about seven benefits of SMS marketing.

Text, SMS and RCS

7 key benefits of SMS marketing and how to use them

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Marketing

How to add links to your Instagram stories

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News

Rebrandly's AI URL Metadata Generator

Rebrandly blog comparison graphic for Rebrandly and Short.io.

Link management

Rebrandly vs Short.io: Key differences in link management

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Text, SMS and RCS

Boost SMS customer engagement with these strategies

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Link management

What is a Good CTR? Industry Benchmarks & Improvement Tips

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Link management

Marketing

How to create SEO-friendly URLs

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Marketing

Why your links get flagged for review on social media

Rebrandly blog graphic titled "Choosing Link Management Software: 9 Questions IT Should Ask."

Security and compliance

9 security questions to ask before choosing a URL shortener

Rebrandly blog graphic explaining vanity URLs, their benefits, and best practices.

Link management

What is a vanity URL? Benefits & best practices

Rebrandly blog comparison graphic for Rebrandly and Dub.

Link management

Rebrandly vs Dub.co: Shortening URLs and managing links

Rebrandly blog graphic titled "YouTube Links: Everything You Need to Know."

Marketing

YouTube Links - Everything You Need To Know

Rebrandly blog graphic about social media link branding and conversion best practices.

Link management

The best way to level up your social media linking strategy

Rebrandly blog graphic about choosing the best branded short domain.

Domains

What are branded short domains? Choose the best one for your business.

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News

Enterprise link management: scaling mission-critical infrastructure

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News

Rebrandly Blog Redesign: Enhanced Link Management Resources

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Link management

Power up your campaign performance: 5 Rebrandly integrations that drive results

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QR codes

What is a QR code?

Rebrandly blog graphic explaining how to shorten a link.

Link management

How to Shorten a Link

Rebrandly blog graphic about automating branded short-link creation with the Python SDK.

News

Introducing our link management Python SDK

Rebrandly product graphic showing its Chrome extension for shortening and sharing URLs.

Link management

Rebrandly's Chrome extension URL shortener

Campaign URL Builder dashboard

Link management

Google's Campaign URL Builder Review

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Marketing

Social Media Experimentation: A Guide to Cross-Platform Success

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Link management

TinyURL API Review: Pricing, Features & Alternatives

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Link management

What is a URL Slug?

Rebrandly blog graphic explaining how to shorten a URL.

Link management

How to shorten a URL and showcase your brand at the same time

Rebrandly blog graphic about moving from bundled tools to a best-in-class martech stack.

Link management

Marketing

Building the case for an integrated Martech stack

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Data and analytics

From insights to action: How first-party data drives growth

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Security and compliance

Marketing compliance: How to get started

Marketing

Maximize engagement with a custom link in bio

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Marketing

B2B social media marketing: benefits and strategy for 2025

Rebrandly blog graphic about bulk SMS marketing benefits and best practices.

Link infrastructure

Text, SMS and RCS

Bulk SMS marketing: Benefits and best practices

Woman writing on a whiteboard with data graphs and a pie chart labeled “DATA COLLECTED.”

Data and analytics

Link analytics guide: use links to drive conversions

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